Winning Teams and the CEPA Advantage

Written By Janet Bailey
Winning teams and the CEPA Advantage infographic

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Brent Beshore never set out to be a private equity investor. He didn’t come from Wall Street, never took a finance class, and once had to google the term “due diligence.” (He typed “do diligence.”) He was an operator building a marketing firm from scratch—until one day a founder offered to sell him their business.

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Value Builder Analytics, drawing on proprietary data from over 80,000 business owners, found that companies that can run without the owner for at least three months are twice as likely to receive an acquisition offer above 6x EBITDA.

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Who does the selling inside your business? If you’re involved, your business will be less valuable than if you weren’t. Investors and acquirers are reluctant to invest in a business where the owner is the rainmaker of the company.

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For business owners considering their endgame, learning what makes a company valuable can feel overwhelming. Buyers prioritize factors like recurring revenue, a differentiated product or service, and a leadership team that operates independently from the owner. If a business doesn’t check every box, it can seem as though selling is perpetually just out of reach.

Janet Bailey
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